30 Witty Brand Logos

We see thousands of logos everyday – some are trendy and will need to be updated every 10 years or so, while others are iconic and will never change. Below you'll find 30 of the worlds most witty brand logos, every industry from social media, food, and electronics.


01: BEATS BY DRE

Beats has revolutionized the headphone / portable speaker industry. The icon is a simple one-color logo and the 'b' in the negative space represents a pair of headphones that a person (the circle) is wearing.

Created by Ammunition Group
YEARS ACTIVE: 2008—Present
TWITTER: @BeatsbyDre


Those who use Pinterest know that it is a platform that mirrors the use of a modern-day bulletin board. Users "pin" web clippings and graphics to their own customizable boards. That being said, there is no surprise that the 'P' in the logo mark is represents a pin.

Created by Juan Carlos Pagan and Michael Deal
YEARS ACTIVE: 2011—Present
TWITTER: @Pinterest


03: FEDEX

The FedEx logo is probably one of my favorite logos. Not a lot of eyes notice the subtle arrow in between the capital 'E' and lowercase x. The arrow represents their speed and delivery accuracy.

Created by Lindon Leader
YEARS ACTIVE: 1973—Present
TWITTER: @FedEx


This logo is difficult to diagnose, unless you're familiar with binary code. The squares display the binary pattern for 1010000 and 0010100, which means 80 and 20.

YEARS ACTIVE: XXXX—Present
TWITTER: @Eighty20coza


Hersheys-Kisses-Logo.jpg

The shape of a Hershey's Kiss is very distinctive and recognizable in the States (and probably the rest of the world.) If you look between the 'K' and the 'i' you will find see the shape of a Hershey's Kiss in the negative space.

Created by internal Hershey's Design Team
YEARS ACTIVE: 1916—Present
TWITTER: @HersheysKisses


Tostitos-Logo.jpg

The two 'T's in this playful logo resemble two people and a bowl of salsa takes the place of the dot on top of the 'i' in Tostitos. This logo is brilliant, it shows people sharing a bag of tortilla chips and salsa in the logo, Tostitos ties their brand in perfectly.

YEARS ACTIVE: 2012—Present
TWITTER: @Tostitos


Gillette-Logo.jpg

The Gillette logo is quite simple, yet complex in the sense that it shows what its product can achieve. If you look close enough, you'll notice how razor-sharp the 'G' and 'I' are, as if they've been cut by a razor. This is brilliant, the sharp cuts in those letters show the sharpness and precision of Gillette razors.

YEARS ACTIVE: 2008—Present
TWITTER: @Gillette


08: BMW

BMW-Logo.jpg

Today, BMW is probably best know for their high-class automobiles, but the BMW brand has a history is aviation (believe it or not.) Their logo stays true to its history: the white sections within the logo represent propellers and the blue represents the sky.

Created by internal BMW Design Team
YEARS ACTIVE: 1916—Present
TWITTER: @bmw


Goodwill-Logo.jpg

When you first look at the Goodwill logo, you will most likely see the large smiley face. Now look a little closer, do you see it? The face is actually a much larger 'g' that has been scaled up from the 'Goodwill' word mark below.

Created by Joseph Selame
YEARS ACTIVE: 1968—Present
TWITTER: @GoodwillIntl


Sun-Microsystems-Logo.jpg

This one is tricky. The Sun Microsystems logo is supposed to represent a computer, if you look close enough, you'll notice something that's incredibly witty. The diamond-shaped symbol contains a 'u' and 'n.' When put together, these two letters also make an 's' when they're side-by-side. This means 'Sun' is hidden within the logo multiple times.

Another fun fact: Facebook has since moved into the old Sun Microsystems campus. The sign, when you enter the campus, has a bit of history. One side displays Facebook's "like" button, while the other side has the Sun Microsystems logo. They did this to remind their employees what can happen if you stop innovating AND executing.

Created by Vaughan Pratt
YEARS ACTIVE: 1982—2010 (Oracle acquired Sun Microsystems)
TWITTER: @sunmicrosystems


Amazon-Logo.jpg

The Amazon logo is fairly simple to understand. The arrow goes from A to Z, meaning Amazon sells everything from A to Z. The arrow doubles are a smiley face giving the logo a friendly, personable vibe to it.

Created by Turner Duckworth
YEARS ACTIVE: 2000—Present
TWITTER: @amazon


Milwaukee-Brewers-Logo-01.jpg

This iconic sports logo combines a forced connection and the initials of the Milwaukee Brewers. The 'M' can be seen in the web of the glove and the 'B' represents the rest of the glove with a baseball in the middle. The sad truth about this brilliant logo is that it was replaced with trash from 1994—1999.

The good news: The Brewers introduced an alternate jersey in 2016. The uniform incorporates their retro yellow color in combination with their current navy blue scheme. They also brought back this legendary logo, but in yellow and navy.

Created by Tom Meindel
YEARS ACTIVE: 1978—1993
TWITTER: @Brewers


13: BASKIN ROBBINS

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Created by
YEARS ACTIVE: 
TWITTER: 


14: SPARTAN GOLF CLUB

Looking at this logo, there are a couple forced connections. If you take a close look, you can see a golfer who just swung the club. When you zoom out and look at the logo as a whole, you'll see the face and helmet of a spartan.

Created by Richard Fonteneau
YEARS ACTIVE: 
TWITTER: 


15: XYZ

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Created by
YEARS ACTIVE: 
TWITTER: 


16: HARTFORD WHALERS

Hartford-Whalers-Logo-01.jpg

This is another logo that takes advantage of the negative space. The Whalers logo combines a green 'W' with a blue whale's tail to create the letter 'H' in the negative space. This logo was updated in 1992, the most noticeable change was the darkening of the colors and the addition of a silver background, seen above.

Created by Peter Good
YEARS ACTIVE:  1979—1997
TWITTER: @WhalerWatch