Sweat. Play Nice. Don’t Fear Type. Define Your Audience. Be Yourself. Learn to Say No. Collect and Share. Be a Design Author. Build Your Book. Clean Up Your Act. RE: Search. Observe Trends. Defend Yourself. Paper Matters. Content is Still King. Reject Personal Style. Say No to Spec Work. Become Indispensable. Join AIGA. Build. Seek Criticism. Never Compromise. Know Your History. Value Your Work. Make Mistakes. Keep a Sketch Book. Your Mac is a Tool. Respect. Teach Others.