TSN: US Open Ads

The Sports Network is the official broadcaster of the US Open Tennis Championships. To promote the coverage, Leo Burnett Toronto went where tennis fans are: local courts. With 15,000 tennis balls, they created murals highlighting the stars and the drama of the tournament.

She doesn't scream when she serves, the ball does. (feat. Serena Williams)

She doesn't scream when she serves, the ball does. (feat. Serena Williams)

The only thing separating No.1 and No.7 will be a net. (feat. Milos Raonic)

The only thing separating No.1 and No.7 will be a net. (feat. Milos Raonic)

Find out why hurricanes were once only named after women. (feat. Eugenie Bouchard)

Find out why hurricanes were once only named after women. (feat. Eugenie Bouchard)

This well put together piece was featured in the 2015 Typography Annual of CommArts.

Anthony Chelvanathan — Art Director
Steve Persico — Writer
Anthony Chelvanathan, Steve Persico — Group Creative Directors
Lisa Greenberg, Judy John — Creative Directors
Judy John — Chief Creative Offic
er
Raina+Wilson — Photographer
Leo Burnett (Toronto, Canada) — Ad Agency
Bell Media and TSN — Client